First rule of first principle thinking, do not use first principle thinking when a mental model is available

Who should be called plog ?

I think that there should be some central authority who decides what should be named what ?

Now I saw two service/app both named plog.
– A app called plog developed at HP Labs which makes camera phone as a story telling device. Quite cool !!

– Amazon calls personalized blog as plog.

I am in favour of the first one because it is way too cooler 🙂

Social software for set top boxes

Social software for set top boxes. What a wonderful idea. Well why not put this into the mobile TV. I would like to find out what all movies my friend is watching/downloading on his mobile if both have a mobile TV 🙂

T – Shirt displaying my playlist

T shirt TV made quite a news when they were launched last year, it was even slashdotted. I find it to be a very dumb marketing gimmick but I would love to get hold of a T Shirt which could have a very cheap LED display embedded in the center of T shirt. I would feed the LED display with song name & artists from my music player. I think it will be ultra cool. That way when I go out I can gain attention of those tiny set of fans of cobain or vedder by virtue of the music that I am playing in player and socialize with them 🙂
I have observed this happen when some one wears a rock start T shirt, this LCD embedded T Shirt will just let that happen in more dynamic way.

– Rajan

Rajesh Jain

Marketing, Entrepreneurship, India. Updated daily.

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