Check out this ad, where my name appears. It’s just Wow !! ( via AJ )
Personalized Advertising
Published
First rule of first principle thinking, do not use first principle thinking when a mental model is available
I dont know when I will fly international..but just for the idea..I will make sure I fly air brussels
nice ad ..
just goes to show how much an idea ( in this case -> personalized advertising ) can change the mind of a potential customer ( in this case -> jayaram )