Paradox of choice

by Thiyagarajan Maruthavanan (Rajan)

Paradox of choice” is a book released recently by Barry Schwartz. Check out this interview with him. It is excellent, I want to lay my hands on those books.

But is’nt that what Neo says to the architect ” The problem is choice”.

Neo:” There are only two possible explanations, either no one told me, or no one knows.

Architect:” Precisely. As you are undoubtedly gathering, the anomaly is systemic – creating fluctuations in even the most simplistic equations.”

Neo:” Choice. The problem is choice.”


Morpheus:” Everything begins with choice.”

Merovingian:” No. Wrong. Choice is an illusion, created between those with power, and those without.”